Harley Davidson Tows Matrix - 1319 Words

â€Å"Strategic planning involves identifying the current business of a firm and the business it wants for the future, and the course of action or strategy it will use to pursue its objectives.† (definition) While Harley-Davidson and its competitors, both domestic and international, have been alive for decades, it is becoming increasingly difficult to shift such established entities to compliment a new, younger group of potential riders. An expanding economy, technological advances such as the internet and online retail, liquidity and market demands have all contributed to the stability of profits in this business. Competition changed the fundamental landscape of the motorcycle industry forever. Several factors including the necessity to†¦show more content†¦There is a low barrier for entry for new companies as it has become fairly easy for investors to gain capital as well as equipment and licenses to begin designing and assembling bikes. The bargaining power of buyers is very high as consumers now have access to all major manufacturers online with the ability to customize and price bikes as well as buy from auction houses such as local dealers or online like eBay. The fear of substitute products has become very high as competitors have been able to successfully introduce a significant number of new designs and technologies that threaten buyer loyalty. With makers like Yamaha and Honda, as well as BMW and Ducati, prices range between outstandingly inexpensive to luxury cruisers for the wealthy. These companies have a more stable financial backing due to their other businesses that Harley-Davidson lacks. The above is an industry analysis diagram of the motorcycle sector. This figure proposes that any particular company, whether large or small, can successfully work in one of the 3 domains shown, will be able to â€Å"establish and sustain a competitive advantage.† Harley-Davidson is still the lone leaderShow MoreRelatedHarley Davidson case analysis -- with IFE, EFE, CPM, and TOWS matrix...1588 Words   |  7 PagesStatement: Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus o value-added activities Current Strategy: Differentiation Strategy Relevant History: à ¶In 1903, Harley-Davidson was formedRead MoreHarley Davidson6082 Words   |  25 Pagesï » ¿Strategic Management ASSIGNMENT 1 Academic Report – Harley-Davidson WORD COUNT: 5492 Main Body: 3300 Appendix: 2192 TABLE OF CONTENTS 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..3 2.0 Business Level Strategy ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....3 2.1 Cost Leadership†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 2.2 Differentiation Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......6 2.3 Focus Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 3.0 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 4.0 PESTLE Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....9 5.0 CorporateRead MoreHarley Case Study7161 Words   |  29 PagesHARLEY-DAVIDSON, INC. (1998): THE 95TH ANNIVERSARY Introduction Situation Analysis Harley-Davidson has been a widely admired fixture in the motorcycle industry since the â€Å"golden years† of American motorcycle manufacturing (1900-1931), when at times there were as many as 200 different brands of American-made motorcycles. By 1930, the market had consolidation and the â€Å"big three† – Harley-Davidson, Indian Motorcycle, and Excelsior Supply – together accounted for 90% of the market (Ballon,Read MoreStrategic Marketing Management337596 Words   |  1351 PagesModelling approaches – 1 14.1 Learning objectives 14.2 Introduction 14.3 Cost–volume–profit analysis 14.4 Investment appraisal 14.5 Summary 15 Modelling approaches – 2 15.1 Learning objectives 15.2 Introduction 15.3 Allowing for risk and uncertainty 15.4 Matrix models 15.5 The marketing performance assessment model 15.6 Some other approaches to modelling 15.7 Summary Stage Five: How can we ensure arrival? Strategic implementation and control 16 Pro blems to overcome 16.1 16.2 16.3 16.4 16.5 16.6 16.7 16.8